Harper Collab Studio — thoughtful identity built around heritage, clarity, and luxury.
Brief / Challenge
Create a brand identity that feels elevated but grounded, for a wellness and creative studio with military and feminine strands.
Create a brand identity that feels elevated but grounded, for a wellness and creative studio with military and feminine strands.
Insight / Positioning
The brand sits at the intersection of resilience and refinement — not flashy, but quietly structured.
The brand sits at the intersection of resilience and refinement — not flashy, but quietly structured.
Identity System
• Primary logo & mark
• Secondary lockups
• Color palette: clay/moss/bone/charcoal
• Typeface system: modern sans + warm serif
• Patterns or texture marks
• Primary logo & mark
• Secondary lockups
• Color palette: clay/moss/bone/charcoal
• Typeface system: modern sans + warm serif
• Patterns or texture marks
Mockups / Applications
• Business card, letterhead, envelope
• Website homepage mock
• Packaging (box, label)
• Social post template
• Signage/pull-ups
• Business card, letterhead, envelope
• Website homepage mock
• Packaging (box, label)
• Social post template
• Signage/pull-ups
Reflection / Forward Vision
The system scales. It flexes from large venue signage to small social badges. Future growth could include motion transitions and environmental branding.
The system scales. It flexes from large venue signage to small social badges. Future growth could include motion transitions and environmental branding.
